index.md

I’m a product manager who runs his own analytics. I like instrumentation design, behavioral funnels, and using specific numbers to change what a room believes. Previously at Mural, where I led the 60-day Bing Image Search migration and rebuilt the image panel around what users were actually doing.

The case studies below are the long version of how I work — the reframes, the stakeholder conversations, the rollout decisions, and what I’d do differently next time.